You want a website for your business and want to know what it will cost before anything starts? Prices start at 499 €, you get the exact price in writing before I begin, and after 2-3 weeks the site is online. I build it without a site builder, as a fast static site hosted in Germany. And you talk to the person who builds it: innovationgut digital is owner-run, based in Ludwigsburg.
94%
of German skilled trade businesses have their own website. The site alone no longer sets you apart.
53%
of mobile visits are likely abandoned, according to Google, when a page takes longer than 3 seconds to load
2.5 s
is the limit up to which Google rates the largest visible content (LCP) as good
Sources: Bitkom Research 2025, survey of 504 skilled trade businesses (own website). Google, "The need for mobile speed", 2016 (abandonment after 3 seconds). web.dev, Largest Contentful Paint (2.5 second threshold at the 75th percentile). All accessed on 2 September 2026.
Loading speed
Site builder: Often sluggish: the editor loads code for features you never use
Built by me: Static site, only what's needed. My subpages score 99-100 in the mobile Lighthouse test
Design
Site builder: A template thousands of other sites use
Built by me: Designed for your business, preview after 1-2 days
SEO
Site builder: Basic features, little access to the technical side
Built by me: Page structure, meta tags and structured data done properly from the start
Ownership
Site builder: Only runs as long as you pay the subscription
Built by me: The files are yours, you can switch providers at any time
Costs
Site builder: Monthly, forever
Built by me: From 499 €, one-off. You pay for hosting and the domain directly with the provider, nothing ongoing to me
Who you talk to
Site builder: Help centre and chatbot
Built by me: The person who built the site, via WhatsApp or phone
A site builder can be enough if you only want to show your address and opening hours. If you want to get customers through Google, you'll hit its limits quickly. The detailed comparison with market prices is in the blog (in German), the link is at the end of this page.
Google uses the mobile version of your site for indexing and ranking, crawled with the smartphone bot. That's what the Google Search Central documentation says. A site that looks good on a desktop screen but drags on a phone gets judged in exactly the version where it's weak. That is why I build the mobile view first and check it with Lighthouse before the desktop view gets its turn.
WordPress and similar systems assemble every page from a database and plugins at the moment someone opens it. A static website is already built, the server just delivers files. No plugin that needs updates, no database as an attack surface. And because nothing has to be assembled first, the site loads fast even on an older phone. This site is built the same way.
The more of this is ready at the first call, the faster the site is done: your logo (ideally as a file, not a screenshot), the details for the legally required Impressum page, opening hours, a list of your services with prices if you want to show them, and 10 to 20 photos of you, your team and your work. I only need access to your domain and hosting at launch. If something's missing, that's no problem, I'll sort it out with you in the call.
Many people who want a new homepage have been online for years. I don't tear anything down blindly. Sometimes faster load times, new text and two extra subpages are enough. Sometimes a rebuild is cheaper than patching things up. I tell you beforehand, with a written quote for both options.
The Starter package from 499 €, the Business package from 900 €, both one-off. Landing page and maintenance are available on request. You get the exact price in writing before I start. There are no ongoing costs with me, you pay for hosting and the domain directly with the provider. All five packages are on the prices and packages page, the button above takes you there.
Starter: up to 3 pages, 2 blog articles, your own colours and fonts, SEO basics and simple editing of text and images. Business: more pages with a blog or guide section, shop integration, booking or reservation function, newsletter, multilingual if you want. If you're not sure, I'll tell you in the first call which package fits your business.
Usually 2-3 weeks. You see the design preview after 1-2 days. If text and photos are ready, it goes faster. If I write the text first or you need longer for your feedback, allow a bit more time. If you have a set date, an opening for example, mention it in the first call and I'll plan backwards from it.
Yes. I write the text after a conversation with you, in German, because your customers search and read in German. For photos, good phone shots of you, your shop or your work beat stock photos any day, and I'll tell you which shots are still missing.
Yes. You change text, images and opening hours yourself, I show you how during the walkthrough. For a new subpage or bigger changes, just send me a short message, that usually takes a few days.
Yes, completely. You get all the files, the domain is registered in your name, and you can move to another provider at any time. There's no subscription with me that can switch the site off.
No. In person I cover Ludwigsburg, Stuttgart and roughly 50 km around them. Everything else happens by phone, WhatsApp and screen sharing, across Germany. I speak English, German, Italian and Arabic.
Yes, there are five businesses I'm allowed to name: Antonella Hair Lounge in Ludwigsburg, Pascha Grillhaus near Ludwigsburg, LoriSkin in Stuttgart, Yoni Sports and Materazzi Gourmet. All the websites are live and linked in the references on the homepage. You can read what customers say about working with me in my Google reviews.
You can write to me in English, German or Italian, on WhatsApp or by email. I usually reply within a few hours.