Website for your beauty salon:appointment requests instead of DMs.
On a phone, a beauty salon website has one main job: someone looking for a treatment should see the price and be able to request an appointment right away. So every treatment gets its own page with duration and price, plus the appointment request via WhatsApp or form and your Google reviews. That is what I build, Starter from 499 €, and you see the design preview after 1-2 days. loriskin.de shows what that looks like, a Stuttgart studio for Brazilian lymphatic drainage and massage: every price listed openly up to the 10-session package, online booking and a complete English version.
Beauty care is growing. Your studio should grow with it.
18.0 bn €
is what people in Germany spent on beauty care products in 2025, 6.3% more than the year before
+11.1%
growth in a single year for skin and facial care alone
2.5 s
or less is how fast the largest visible content of a page (LCP) should load, according to Google, to count as good
Sources: IKW market figures for beauty care products at consumer prices (product market, IKW projection based on the YouGov Consumer Panel), as of 3 December 2025. web.dev, Largest Contentful Paint, as of 4 September 2025. Both accessed on 15 October 2026.
Beauty salon website: rented site builder or a site of your own?
Costs
Typical studio website: Monthly rent for as long as the site is online, often with a minimum term
Built by me: From 499 € one-off, you pay hosting and domain directly to the provider
Ownership
Typical studio website: Cancel, and the site is gone
Built by me: The files are yours, you can switch providers at any time
Treatments
Typical studio website: One long list on a single page
Built by me: One page per treatment, with duration, price and an appointment button
Appointments
Typical studio website: A phone number, somewhere at the bottom
Built by me: WhatsApp and form high up on the page, and I embed your booking tool
Reviews
Typical studio website: Missing or outdated
Built by me: Google reviews on the site, linked to your profile
Language
Typical studio website: German only
Built by me: English as well if you want, like loriskin.de
Updates
Typical studio website: A ticket to the provider, then waiting
Built by me: You change the price list and treatments yourself
Comparison
Typical studio website
Built by me
Costs
Monthly rent for as long as the site is online, often with a minimum term
From 499 € one-off, you pay hosting and domain directly to the provider
Ownership
Cancel, and the site is gone
The files are yours, you can switch providers at any time
Treatments
One long list on a single page
One page per treatment, with duration, price and an appointment button
Appointments
A phone number, somewhere at the bottom
WhatsApp and form high up on the page, and I embed your booking tool
Reviews
Missing or outdated
Google reviews on the site, linked to your profile
Language
German only
English as well if you want, like loriskin.de
Updates
A ticket to the provider, then waiting
You change the price list and treatments yourself
Rental models start at 49 € a month with a 12-month minimum term, as listed on the provider site in October 2026. One-off prices from other agencies range from roughly 700 to 12,000 €, according to their own sites, also as of October 2026.
Good to know
Instagram alone is not enough
Your profile shows your work, but it barely shows up in a Google search like "facial treatment + your city". The results there are websites and Google Business Profiles. On Instagram, prices are rarely in one place where people can find them again, and the link in the bio often leads to a portal that lists other studios too. The website takes nothing away from Instagram. It covers the part your profile cannot: being found by people who do not know your studio yet. Your account stays linked at the top of the page.
Your booking system can stay
Many studios already use a booking tool or are listed on a portal. You do not have to give that up for the new website. I embed your system with a two-click solution: the booking window only loads once the visitor agrees. On loriskin.de this runs with Planity, the button there says "Einverstanden, Buchung laden", German for "agree and load the booking". If you have no system, you get the appointment request via WhatsApp and form instead. I do not build booking systems of my own, the ready-made tools do that better.
Show prices or not?
Someone who finds no price on a studio or salon website rarely asks. They keep searching, and the next studio on Google is one tap away. Not every treatment needs a price down to the euro, a "from" price is often enough. LoriSkin shows all prices openly, down to the 5- and 10-session packages. Whether you do the same is your decision, the site can handle both.
Bilingual, because your clients search in German and in English
I write your website texts in German, since most people in Germany search for treatments in German. In bigger cities, though, many clients are more comfortable in English. That is why there are two full versions of loriskin.de: every page in German and in English, switched in the header. Google can then show the English pages for English searches too. Whether that pays off for your studio depends on your clientele. It can also be added later.
How it works.
First conversationWhich treatments go on the site, and how do clients book with you today? Free, by phone or WhatsApp, or at your studio if you are in the Stuttgart area.
Written quoteUsually Starter from 499 € or Business from 900 €. The price in the quote is what you pay. Work only starts once you say yes.
Design preview after 1-2 daysYou see the mobile view first: homepage, one treatment page and the appointment request. Changes go in here, not at the end.
BuildAll treatment pages with prices, the appointment request, reviews and the Instagram link. If you use a booking tool, I embed it. Online in 2-3 weeks.
WalkthroughI show you how to change prices, treatments and photos yourself. After that you can still reach me on WhatsApp.
Frequently asked questions
What does a beauty salon website cost?
With me: Starter from 499 €, Business from 900 €, both one-off. For context, as of October 2026: other agencies list one-off prices between roughly 700 and 12,000 € on their sites, and rental models start at 49 € a month with a 12-month minimum term. You get a written quote beforehand, and the price in it is what you pay. There are no ongoing costs on my side, you pay hosting and domain directly to the provider.
Can clients book online?
Requests, yes, always: via WhatsApp or the form, no registration. A firm booking with a calendar runs through your existing booking tool, which I build into the site, like on loriskin.de. I will not promise you a booking system of my own, the ready-made tools do that better.
I only have Instagram. Do I still need a website?
For Google searches: yes. Your profile barely shows up when someone searches for a treatment in your city, and prices are hard to look up on Instagram. The website takes over exactly that part. Instagram stays for everything it does well and gets linked at the top of the page.
Can I change prices and treatments myself?
Yes. You change the price list, treatment texts and photos yourself, and I show you how after launch. You do not have to book me for an updated price line. For bigger changes, a whole new subpage for example, you get a written quote first.
How long does it take?
You see the design preview after 1-2 days. The site is usually online in 2-3 weeks if photos and the price list arrive early. What delays things most often is missing photos, not the tech.
Will the site be in German, in English, or both?
The main version is in German, because your clients in Germany search in German, and I write those texts after a conversation with you. Adding an English version works like at loriskin.de, where every page exists in both languages. Whether a second language makes sense for your studio is something we sort out in the first conversation. It can also be added later.
What do you need from me?
Photos from your studio and of your work, no stock images. Plus your treatment list with durations and prices, the link to your Google Business Profile and your Instagram. If you use a booking tool, tell me the provider. I write the texts after a conversation with you, in German for your German-speaking clients.
Do I have to show my prices on the site?
No, that is your call. My recommendation is further up this page: people who find no price usually keep searching. A "from" price per treatment is the middle ground if you do not want to put a price on every variant.
Do you also build websites for massage studios?
Yes, the reference on this page is one itself: LoriSkin offers Brazilian lymphatic drainage for body and face along with other treatments. Wellness and aesthetics belong here. For context, LoriSkin writes about its lymphatic drainage: "Sie ist eine ästhetische Behandlung und ersetzt keine ärztlich verordnete Therapie", an aesthetic treatment that does not replace therapy prescribed by a doctor. For practices with medical services, physiotherapy for example, I have a separate page, the website for medical practices (in German).
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